Online marketing is more critical than ever for both large and small businesses. It’s a digital world and keeping pace with trends can make or break a company’s marketing strategy. Have you considered some new ideas when re-evaluating your approach to online marketing? Here are five exciting digital marketing trends that are changing online marketing.
Marketing leaders like Eyal Gutentag know that interactive content is a great way to engage an audience and make them feel more involved when making decisions about what products and services to consume. There are many unique and exciting routes to take when coming up with ideas for interactive content. Examples of this could include quizzes, surveys, interactive graphics and calculators.
Social Media Stories
Stories are social media posts that appear for a short time and then disappear. They are available across a wide variety of platforms. This trend can be used to great advantage when promoting a sale or discount. Users don’t want to feel that they are missing out on a good deal and this can give a feeling of urgency that drives numbers. This is also a good way to make consumers feel that they are “in the know” about what is happening with their favorite brands.
Influencers are all over social media right now and they can be a great way to advertise a product. A respected influencer can spread the word about a product or service on their platform, which has the potential to reach thousands of consumers. An audience is more likely to buy a product or service if someone they trust is using it. They may also want to emulate the lifestyle of a particular influencer, thereby making it more likely that they will purchase the product.
During off-hours, such as nights, holidays or weekends, chatbots are able to converse with website visitors, answer simple questions in a messaging format and direct users around a company website. Many respected brands have already integrated this type of technology in various ways with great success. Chatbot technology frees up employees for more important tasks and makes consumers feel taken care of, even when a human employee is unable to speak with them.
Video marketing has become popular in recent years, with many marketing videos even going viral. Videos are an opportunity to catch the eye of the consumer with unique content and outside-the-box advertising. Users are more likely to stop and watch a video than read a block of text or look at a traditional advertisement. This type of marketing doesn’t need to be expensive or challenging to create. All it takes is a great idea that will hook the viewer.
Online marketing is more prevalent than ever and will only continue to expand as technology continues to advance. Keeping up with trends is key to having a marketing strategy that engages consumers. These unique ideas are only a few of the ways to use online marketing in an exciting and innovative way.