A Guide to Creating Content on Social Media


Social Media

As the internet continues to be every business’ favourite marketing tool, there is a heavier reliance on those businesses opting for uploading content on to social media. This can come with issues, as given there is very much an element of quantity and consistency needed for these sites, it is hard for business owners to create the necessary amount of content required for social media marketing to be successful.

This feeling is incredibly normal for businesses using social media. As such, below is a guide on the best ways to come up with new content.

Understand Your Audience

Look up any article on publishing content that benefits your business and you will always see this tip, and for very good reason. By knowing who you are trying to reach and putting yourself in their shoes, it will become incredibly easy for you to generate ideas for content as you will already have an idea what kinds of sites people will be searching for.

How To Choose Topics

With yourself in the aforementioned head space of the customer, it’s time to start thinking of some topics. There is no catch all answer for what your topics should be and it depends entirely on what you are selling and who you are selling to.

Start by making a note of around six to 10 different topics that relate to your business. Once you have them, break them down into different subtopics that you can go on to produce content on. Keep a note of the topics you write about as this means depending on whichever is most successful will influence what you continue to produce.

Producing Content

Now that you have your ideas, it’s time to start writing content for them. This content could take many forms; however, blogging tends to be one of the most effective means of publishing SEO content. This is why it is frequently used for content by Made by Factory, who specialise in producing SEO optimised copy for a range of different businesses to help drive traffic to their website.

The approach you take when writing depends entirely on the kind of business you run and how you want your brand to come across. For example, if you work in a very serious field such as insurance, you will want to convey that serious tone. On the flip side, if you are an entertainment site you will want to produce content with a much more informal tone.

Distributing Content

You will want to be posting something every day. The best way to stay on top of this schedule is by assigning the topics you are going to write about to a specific day on a two-week timetable. You may decide to build a catalogue of posts before your first publication as this will ensure you can meet a daily quota.

Also, in between posting SEO-driven content, don’t be afraid to post more informal pieces as a means to generate engagement rather than actual sales. Having a following on social media sites is very important and one of the best ways to do this is by building a relationship with followers. Open up discussions on the work you do, or something entirely unrelated to make your brand come across as friendly. This outreach will be very helpful when it comes to building a following.

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