Catering To Crowds And Experiences: Creating Successful Stadiums



When a fan of a rock band or a soccer team decides to watch their favourite players and singers on the field or at a concert, they go expecting to take away an experience that they will carry with them for a lifetime. Creating a space that will allow them to do that has never been more critical. This can mean creating comfortable and practical seating utilising the services of stadium seating suppliers uk or even allowing for the flexibility to incorporate the latest technology into the venue. But the success of a stadium depends on more than just fan experience alone; here are a few factors to keep in mind to ensure the success of a stadium:

1. Finding the Perfect Location

“Perfect”, here, like in all contexts, is subjective – it can depend on the target audience, the events conducted in the space, and even based on the infrastructure necessary for the smooth operation of the stadium, amongst other factors. Some key factors to consider can be whether the stadium’s location should be in the suburbs or the city, the accessibility to transportation and parking facilities, and the population density in the area around the stadium. For instance, an area with a high population density can automatically create a large customer base for the stadium. Moreover, heavily populated regions also usually tend to have many amenities and establishments close by, which can be very appealing to fans visiting the stadium.

2. Think Comfort And Efficiency

Both comfort and efficiency must be the go-to goals when designing and building a stadium. These two factors can be the difference between the audience leaving the stadium an hour or two early to avoid the massive crowds when people exit the stadium at the end of a game, or even an event being hosted at a different location due to the lack of up-to-date technology. Even stadiums that have been in use for a long time strive to improve what they offer to meet the needs of the modern audience and the event hosts. For example, the 20-year old Incheon Happy Dream Stadium changing its sound system favouring a more stylish option that the architect designs to withstand harsh weather conditions. Good seating also falls under this category: In 2019, Wimbledon and the All England Lawn Tennis and Croquet Club utilised the services of one of the stadium seating suppliers uk, to change the seating in No. 1 Court to facilitate an enhanced audience experience.

3. Think Long Term

It is an important aspect to consider both in terms of business revenue and fulfilling the government’s aim to achieve net-zero carbon emissions by 2050. While the sustainability aspect may be expensive to consider in the short run, with the rise in global concern towards pollution and global warming, keeping sustainability in mind can give the stadium an edge in the future. It is equally important to create a design that will make room for new technology and amenities to be incorporated to allow the stadium to keep up with the times.

4. Prioritise Fan Experience

Ultimately, fan preference is what will determine whether one can host events such as concerts and games. Therefore fan experience is yet another crucial factor to account for when building a stadium. Design can help make a stadium stand out from the rest, and these incredible venues are proof of that. But fan experience goes beyond that and can even be determined by factors as simple as the number and types of food and beverage options available.

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