A website is like a window through which your business reaches out to the target audience. So, it is definitely important that websites are embellished with the necessary functionalities. However, for a well-functioning and attractive website, it’s important to ensure that it is user-friendly as well as easy to navigate.
Sometimes a website can be cluttered with all the unnecessary content on a single page. Here, we are not talking about the complexity in terms of functionality. Many websites are simply overrun with ads, in addition to the basic elements like logo, navigation menu, call to action, and a few more. Some of the important steps recommended and dedicatedly followed by any leading website development company to create simplified web design are mentioned below:
Easy and clear navigation features in a website reduce confusion among visitors and enhance the user experience by providing the desired results in the most effective ways possible. Here are some simple yet useful tips for you to make navigation trouble-free for the users.
- Keep the vital information above the fold and remove the irrelevant navigational links.
- Don’t overload your site with lots of webpages – keep only the essential ones.
- Use common icons for navigation buttons so that the users can find them easily.
- Pay attention while designing the sitemap – it determines user flow on your site.
Compact Drop-Down Menus
Do you want to make user navigation smoother? Try to organize the options in the menu bar. Usually, the experts of website design servicesrecommend opting for compact drop-down menus as they can be a space saver by stacking the sub-menus. You can also use CSS3 transforms to create a transition effect between the sub menu changes. However, make sure that you don’t create massive drop-down menus as they can add complexity to your website.
Monotone Colour Scheme
Now, why would you want to settle on limited colour schemes when you have an abundance of options available, right? But this is where your website lacks simplicity. Using colours is good, but too many colour schemes can make your website look like rainbow diarrhoea. Maintain a monotone colour pattern while designing a site that offers it a classic look.
Certain corporate websites use limited colours to add more subtlety and texture to their visual designs, depending on the type of content provided. Try to use fewer colour schemes to avoid overstimulating your visitors.
With innumerable copies available on the internet, visitors often get confused with all the content they come across. If you want to grab their attention, make sure that the copy on your website is compelling enough in terms of presentation as well as the content. Here are some tips for you to make your content appear more engrossing:
- Select a comprehensible and user-friendly typeface with simple fonts
- Segregate the long content into shorter information
- Highlight all the vital texts with special formatting colours
- Don’t go for long paragraphs, rather make bullet points
It will not be irrelevant to mention that according to the experts of SEO services, a high-quality keyword-optimized content can help your website get a better ranking on search engines. Keep it in mind while filling your website with content.
Re-evaluate the Sidebar
In order to simplify your website design, think about the elements that may be unnecessary or lead the visitors to navigate away from your site. A sidebar can be one of those elements. With the advancement of responsive website design, designers don’t prefer a sidebar as there’s no room to keep expanding web pages. Some sidebars contain cluttered and clunky information that is nothing but serves as a distraction.
Use Above-the-Fold Wisely
It has been found that most people do not really scroll down a page and spend more time above the fold of a website that is noticeable before scrolling down. So, make sure that the important parts of your content are above-the-fold so that the visitors can easily spot them after landing on a page. Some of these content include Call-to-Action, free trial option, contact information, products, and services, etc. You can use the website header section to feature various menus that can direct people to different pages in your site.
Finally, opt for user testing or A/B testing regular basis. This will help you to understand the response of your target audience in a better way regarding the colour schemes, imagery, and functionality among others.
Additionally, make sure that your website offers all the important services and information in the simplest way possible. Take into consideration the elements that you think need a facelift to make your website more attractive and engaging.
As a professional website design company, we understand the importance of simplicity in terms of information sharing and better connectivity. A simple website is exactly the place where visitors want to spend most of their time. Now that you’ve got some actionable insights, design your website wisely!