TikTok is probably one of the biggest social media platforms today. It’s popular among younger audiences for its flexibility. People use it to showcase their talents, promote advocacies, and have fun. Given how widespread this social media platform is, business owners are also using it as an opportunity to reach out to target audiences. The problem is that determining how to utilize this platform for businesses can be a daunting task. The good thing is that a quality New York City social media agency can help maximize your TikTok’s popularity with the following tips:
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1. Understand the platform first
TikTok is a relatively new social media app. It became popular among younger people but is yet to make sense among business owners. Even older people still have a hard time figuring out how it works, and how to make sense of it. Therefore, advertising on the platform without realizing how things work can backfire. People will shun the business, and it could be detrimental to the overall marketing efforts. Recovering from a terrible campaign can take time. TikTok is an app where people do silly stuff. Popular influencers make fun of themselves and don’t mind looking terrible. It shows that this platform isn’t the right place for serious sales pitches. People will laugh at marketers who take that route.
2. Keep it fun an0d simple
The videos published on TikTok are usually short and straight to the point. When advertising using these videos, it’s essential to keep things simple, but fun. Many people will view the video and share it if they find it appealing. Avoid overthinking the content, especially on how to make it more viral. If people appreciated the video, they would share it. It’s impossible to know how people will react. See where it goes and take it from there.
3. Create challenges
Challenges are pretty popular in TikTok. Sometimes, they get out of hand since some people take the challenges to the next level. The key is to create a challenge that’s exciting enough without forcing people to go crazy. The challenge might go viral, and it can mean a lot to the business. Dance and eating challenges are common. Many people find them interesting. If the challenge catches on, it can be great for the business. When more people feel the need to push the challenge further, other influencers will do the same. The brand can go from being virtually invisible to overnight success with this approach.
4. Partner with influencers
More businesses work with social media influencers with a massive following on YouTube. TikTok influencers are already on the rise, and working with them will be advantageous for business owners in 2021 and beyond. Some best SEO agencies already started working with influencers to craft challenges. Some of them worked and elevated the business’ popularity among younger people.
The thing about Gen Z audiences is that they dislike traditional ads. They feel detached and will most likely ignore them. Working with influencers is a clever way to be more popular. The best part is that since this strategy is yet to gain steam, it doesn’t cost a lot to work with influencers. Even small business owners can convince upcoming influencers to collaborate.
5. Be authentic
Not everyone who uses TikTok has top quality cameras. They record a video and post it on the platform. Despite that, the results are still enticing. People decide to view the videos and share them. They also go viral. The authenticity of these videos can lead to success. Therefore, businesses shouldn’t worry about not having the best camera or an excellent editing team. It’s all about creativity and authenticity. It attracts more people to view the videos. As videos get more fun and authentic, more people feel inclined to patronize the brand.
6. Maximize TikTok’s features
TikTok also offers users different filters to make the videos more appealing. Use them wisely. Some filters can increase the engagement level. Use funny filters, sounds, speed, colors. The app also has a blurry effect that improves the appearance on the app. It makes the skin look flawless. Video editing can be daunting, and TikTok offers ways to simplify the process. The New York City social media agency understands these features and helps use them to the company’s advantage.
7. Be smart in publishing the video
After creating the content, the next step is to publish it. Optimize the video by including the description. Add hashtags and tag friends. Add links to the website for people who want to know more about the business. It’s also possible to determine whom to target with the video and include potential customers.
8. Always promote a positive environment
TikTok allows businesses to be creative in advertising. The problem is that many companies do the same. Standing out is a daunting task. Despite that problem, it’s vital to create a positive environment. Avoid going too crazy to get attention. Don’t try to damage other brands to be competitive. Younger audiences have more progressive values. They don’t patronize brands that are too negative to consume. They already see tons of negative information on other social media platforms. They want to use TikTok to feel good about the world. Businesses promoting negativity have no place in TikTok.
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9. Survey the target audiences
An excellent way to reach out to the target audiences is by conducting a survey. Ask them what they want to see in a TikTok advertisement. It also helps to identify their concerns and how the business can address them. They might provide an insight on how to target other young people better and allow the business to succeed.
Social media advertising takes time to work
Regardless of the chosen platform, it’s not easy to be successful when using social media. Given the number of businesses advertising through social media, it’s challenging to compete with them.
The good thing is that experts like those from quality New York City social media agencies can help decide how to utilize different social media platforms. Their presence can improve the advertising campaigns. Availing of these services will help the business succeed.
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