5 Effective Social Media Marketing Tips You Must Know

Social media marketing has picked up very well in the last few years and has shown some great results. Two reasons why social media marketing is in trend is because the target market is present over there. 

Secondly, social media marketing is an interesting and effective way to reach your audience and achieve your marketing goals. The most important tip would be to strengthen your social media marketing knowledge to be aware of all opportunities.

Training in social media marketing should definitely be on your list to add to your skillset.  

There are many experts who have spoken about various social media marketing tips and strategies that have worked best for them. Here’s a quick roundabout of some of the most effective & common tips that every business can make use of. So let’s get started. 

Social Media Marketing Tips To Keep in Check

• Choose the right platform

Don’t put all your eggs in one basket. Similarly, don’t make all efforts on any one platform. Choose the right platforms based on your target audience and marketing goals. Our recommendation is to be on at least 2 platforms to build awareness and manage your online reputation. 

Although, don’t try to be on all platforms. That will only mean sub-standard content if you don’t have dedicated teams for each platform. 

The primary factor in choosing a platform is your target audience. You must go for a platform where majority of them are present and active as well.

For more information on how to choose which social media channels you should use to reach certain goals, check out the infographic below!

Infographic created by Clover, a restaurant POS system company

• Content Calendars

Posting something on social media when an idea comes to your mind cannot be done when managing a company. It has to be all well-planned in advance. One way to do that for your social media is via content calendars. 

It’s when you plan 1-2 months of content in advance and put it on a calendar. This allows you to prepare content for festivals, or important events, etc in advance. This way you don’t miss out on anything and have no last-minute hassle. 

You can also mention the specific timings the post needs to be uploaded. A content calendar gives you a plan and ensures equal distribution of resources and enough buffer time to fix anything if needed. There are various tools available for this with easy-to-use dashboards. 

• Schedule All Posts 

Now that you have a calendar, you will be creating content and getting it ready before time. But what if you’re not available when you need to upload it. Or you forget it. The best way to ensure everything goes at the right time on the right platform, you need to schedule your posts. 

Tools like Hootsuite help you schedule your posts. This automates your process for the future and makes sure there are no lags. 

• Always build a story

Connecting to a product may be difficult but connecting with a story is what human behavior is in alignment with. Thus, to sell a product, you need to sell an emotion. 

A story that gets people to connect with you, that they can relate to. Social media is a place where people want to connect with others, their stories, their lifestyle, etc. Do not directly promote/ market your product as it may look aggressive. 

Build a story using the AIDA model and that should make your marketing campaigns more effective and yield better results. And keep it crisp. Learn the art of copywriting wherein you make a strong impact on the reader with the least words possible. 

• Stop Hashtag-Stuffing

It’s time you knew that those hundreds of hashtags are not going to do any good to your posts. It just looks spammy, makes you look less credible, and reduces engagement rate. Hashtags are a way for people to identify your brand type, genre, etc. 

So stick to adding 3-4 hashtags at the most. This looks more specific and genuine. Use tools to find out the hashtags with high volume and relevancy to you and use. 

To Summarise, 

Wrapping the top social media marketing tips. Note, these aren’t the only tips or ways to get you success. These are some of the most common ones that you should definitely be following for a stronger foundation of your social media marketing game. 

In addition, you must learn content marketing and strategizing for optimum distribution and engagement of your content. 

Hope this blog has been an insightful read. If you want to explore more, do check out these tips on influencer marketing. 

Which social media marketing tip would you like to share with us? Leave in the comments section below. 

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.