In today’s world, the interaction between virtual and real is reaching unprecedented numbers. It is estimated that by 2023, as many as 160 billion dollars will be invested in the virtual and augmented reality sector.
Below is a list of 8 ways augmented and virtual reality are changing today’s real estate world.
1. 3D photography
The 3D photography in property adverts is becoming one aspect of which customers cannot do without. In fact, thanks to the advances that photography is making, the real estate market can accurately represent the appearance and size of buildings, keeping the proportions between objects unchanged.
2. Virtual tour
Having the ability to take a virtual tour of a property thousands of miles away is undoubtedly revolutionizing the way the real estate market operates.
Appointments, visits, hours lost looking at motionless and discovering that they are not as they were described are no longer necessary
3. Interior design in augmented reality
Thanks to augmented reality it is possible to show customers what the properties would be like by modifying them according to their requests. In fact, AR technology allows you to transform flat images into interactive 3D experiences or transform a floor plan into a digital replica of a property.
4. See a property before you even create it
Thanks to the advancement of VR technology, it is possible to build a realistic model of a project that may only exist on paper, in order to present it to investors and buyers.
Through computer-generated images (CGI), interiors can be modeled and furniture can be inserted with 3D models, creating a property out of nothing.
5. Virtual “staging”
An empty property can be difficult to transform into a cozy home with words, but it has become possible by editing 3D or 360 ° photos with your computer.
This way you can show customers what the spaces will look like once they are furnished , including all the features they need in deciding whether to buy or not. If a person can imagine themselves in a place, they are more likely to sell it to them.
6. Time saved
One of the most appreciated benefits of using virtual and augmented reality is certainly the enormous time savings for both buyers and sellers. In fact, visiting a place in person is still the most popular choice, but also the one that takes the most time.
7. Cost cutting
Nowadays, AR and VR have the potential to replace all the traditional marketing techniques used in the real estate industry.
A striking example are the brochures with photos of the properties that will remain a thing of the past. In fact, thanks to the virtual tours on the agency’s website, it will be possible to save time and money on the costs involved in designing, compiling, printing and updating the dossiers to be presented to customers.
8. Worldwide presence
Without having to move from home, buyers from all over the world can visit existing or under construction properties that are located anywhere.
In fact, technology has significantly accelerated the entire sales process, from the initial contact to the actual purchase of the property.